Let’s be honest. Everyone knows somebody, who is an Apple fan. And by fan I mean lover.
New Apple Watch? Sure! The only question is — where should I buy it?
My client — iSpot | Apple Premium Reseller — got brand new stuff, so it was my pleasure to engage customers to visit their stores.
Before watching movies in Warsaw cinemas we decided to entertain people. Ready. Set. Go!
1. Pay attention to the short video spot.
2. Answer a simply question.
3. Wait for it… yes! The brand new watch is yours!
4. If you’re not a lucky winner, we’ll be more than happy to meet you in our store, a few steps from the cinema with 20% discount for the newest Apple Watch!
People loved it!
To boost the communication we also used video displays outside the cinemas and flyers distributed at the ticket checkouts.
Agency: Avenew Media